This marketing trends newsletter project showcases how clear, concise internal communications keep teams informed and motivated. See how I crafted copy that simplifies complex info while maintaining engagement and brand voice.

This project highlights website copy editing and messaging refinement tailored for a Meniere’s dietitian. The goal was to create clear, empathetic content that educates visitors and builds confidence in the dietitian’s expertise.

For this project, I crafted compelling landing page copy for a series of high-profile Morton’s events designed to drive awareness, elevate the guest experience, and convert web traffic into reservations. Events included:

• Horse Soldier Bourbon Dinner – Spotlighted a premium whiskey brand with a rich military heritage, weaving storytelling into the menu and event narrative.

• Sips of Summer – A seasonal cocktail and bites promo highlighting fresh, vibrant flavors designed to increase engagement during the warmer months.

• Mana on the Beach – Introduced Dwayne “The Rock” Johnson’s tequila brand, featuring exclusive cocktails in a coastal, summer-inspired setting.

Each page was optimized for clarity and flow, using elegant, brand-aligned language while incorporating subtle SEO elements and irresistible calls to action. The tone reflected Morton’s upscale identity while remaining inviting and event-forward.

For this project, I developed a refined landing page for Morton's Steakhouse to promote their exclusive Father's Day offerings. The copy highlighted the "Morton's Godfather" cocktail—featuring Glenfiddich 14-Year Bourbon Barrel Reserve and Disaronno Amaretto—and a choice between a 14 oz. Dry-Aged Ribeye or 16 oz. Cajun Ribeye, both served with thick-cut onion rings and black truffle aioli. Emphasizing premium ingredients and an upscale dining experience, the content was crafted to resonate with discerning clientele and drive reservations during the June 6–15 promotion period.

This project features high-impact editorial copywriting crafted for Mastro’s Steakhouse. The goal was to enhance the brand’s voice through compelling storytelling that resonates with affluent diners, highlights the restaurant’s luxurious atmosphere, and boosts engagement across marketing channels. The content balances sophistication with approachability, designed to convert readers into loyal guests.

Discover how I transformed executive bios for a global restaurant group into engaging, brand-aligned stories that humanize leadership and elevate the website experience.

This project showcases the digital transformation of Select Life Magazine, a publication by Landry’s Inc. I played a key role in migrating content, learning backend development, and collaborating with IT and design teams to launch a fully interactive online magazine.

This project involved crafting SEO-optimized blog content for senior living communities specializing in memory care for seniors with dementia and Alzheimer’s. The goal was to enhance online visibility and provide valuable resources for caregivers.

For this project, I developed engaging landing page copy for Morton’s The Steakhouse to promote a limited-time wine dinner. Collaborating closely with the brand manager, I crafted bespoke content that highlighted the elegance of the event, enticing diners to reserve their spots. The compelling copy contributed to the event selling out swiftly, prompting some locations to add extra dates to accommodate the high demand.

For this project, I wrote the International Women’s Day script for The Post Oak Hotel in Houston. The script celebrated the hardworking employees who contribute to the hotel's success, aligning with its Forbes Five-Star and Michelin Key accolades.

This project involved writing quarterly newsletters for The San Luis Resort in Galveston, Texas. The newsletters showcased upcoming holiday events and seasonal offerings, aiming to enhance guest engagement and encourage bookings during peak seasons.

For this project, I developed engaging web copy for Morton’s Steakhouse to promote their "Best Steak Anywhere" holiday campaign. The content emphasized exclusive prime steak selections available only during the holiday season, aiming to attract seasonal diners and enhance brand appeal.

For this project, I developed engaging landing page copy for Chart House to promote their partnership with the Movember Foundation. The content emphasized the restaurant's commitment to raising awareness and funds for men's health issues, aiming to encourage guest participation and support during the campaign.

This project involved developing website copy for Later Gator Coffee Co., a women-owned café in Austin, Texas. The content highlighted their unique offerings, including Bayou-inspired drinks like The Pelican and The Fleur De Lis, and treats such as beignets and cookies. Emphasizing their commitment to quality and community, the copy aimed to attract both locals and visitors seeking a distinctive coffee experience.

This project involved revitalizing private dining collateral for Restaurants Unlimited Group, aiming to modernize traditional upscale dining materials. The updated content was designed for various e-blasts and in-store use, enhancing the appeal of private dining offerings across their diverse restaurant brands.

This project involved writing a long-form article for Nashville Parent, showcasing the unique educational offerings of Rainforest Cafe's Nashville location. The content highlighted immersive dining experiences, interactive décor, and special programs like educational safaris and birthday party packages, aiming to attract families and school groups seeking both fun and learning

This project showcases web copy that brings Saltgrass Steakhouse’s Texas heritage to life. Emphasizing Certified Angus Beef steaks, signature Saltgrass‑7 spice, and made‑from‑scratch breads, soups, and desserts, the content aimed to reinforce the brand’s award‑winning, campfire‑style dining experience and encourage reservations at locations across Texas and beyond.

This project showcases carefully crafted website copy for Yak & Yeti, spotlighting the warmth and authenticity of Himalayan cuisine. By weaving in descriptions of aromatic curries, tandoori specialties, and inviting family-style dining, the content enhances the restaurant’s cultural identity and encourages guests to experience its rich flavors.

This project highlights my role in transforming Landry’s Select Life Magazine from print to online. I led the content upload process, learned backend development, and worked closely with IT and design teams to launch a dynamic, interactive digital publication.

This project showcases SEO-optimized content creation for ClassPop, including lifestyle tips and local city guides. I crafted engaging, search-friendly articles tailored to audiences in places like Houston, Boston, and Denver—helping increase organic traffic and user engagement.