About Me

I consider myself a creative at heart, and am passionate about finding the perfect words to bring a brand’s story to life. With several years of experience in the industry, I have developed a deep understanding of the power of storytelling and the impact it can have on a brand’s success.

My experience in journalism has given me a unique perspective on the strength of the written word. I know how to craft engaging, informative, and well-researched content that resonates with audiences.

As a corporate copywriter for a multi-billion dollar business, I work with a large portfolio of over 80 brands across the hospitality, hotels, and gaming industries to create compelling copy that meets specific needs. Whether it’s crafting the perfect tagline for a luxury hotel, writing an E-blast for a large chain restaurant, or researching a long-form piece of content for a magazine article I am dedicated to delivering high-quality work that exceeds expectations.

If you want to work together or learn more about my experience, please feel free to connect with me. I am currently booking for 2025. Let’s reach your marketing goals together!

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Let's be real. There are "marketers" who will take your money even if you're not ready. I'm not one of them. As a small business owner myself I know how important it is to have a strong foundation before you start outsourcing anything. So I made this post to help you figure out when it's the right time to hire a copywriter because sometimes it's smarter to wait. Ready to connect and take your marketing to the next level? Let's talk!
💸As a small business owner, I get it. 💸Pricing matters and budgets vary. 💸When you work with me I create a custom quote to fit your businesses' marketing needs without blowing the budget. 💸 Let's talk!
Great copy makes you feel like you're having a conversation not getting hit with a sales pitch. Want to spark organic conversations with your core audience? Let's Talk!
Happy Friday Friends! 🎉 🌟Time for another Friday Fave portfolio spotlight. ✨ Looking for expert skincare tips from the only Forbes 5 Star Spa in Texas? ✨ Check out this fun piece I wrote for Select Life Magazine's Fall 2024 issue. 🌟 Go forth and glow. You can read online here: https://www.landrysinc.com/select-life/glow-up
For some reason Copywriting has become the new get rich quick scheme every influencer is pushing. 🙄 ✨ REALITY CHECK ✨ Copywriting is a legitimate career path in the marketing field but there is a lot of misinformation spread about good copy practices. I personally don't do any of these: ✏️Templates (Lazy.) ✏️ Use Only Chat GPT (Stealing IP.) ✏️ Niche Down (Boring and creatively restrictive.) ✏️ Favor Long Copy ( Long copy has its uses but it's not automatically better than short copy. ) ✏️ Recycle Tired CTA's (Uniqueness converts.) Want to work with a tried and true marketing professional to elevate your messaging? Let's talk!
Houston gyms, I know you have a workout split, but do your have a plan for reaching new customers this summer? 🏋️‍♀️ If your marketing plan isn’t as flexible as your body, it’s time for a summer glow-up. I’m spilling 10 proven strategies to help gyms, yoga studios, and wellness brands thrive in H-Town 🧘‍♀️🏋️‍♂️🍃 Check out the copy tips on my website to stretch your reach and boost your biz.
☕Check out this quick 5 minute marketing Monday tip you can knock out faster than it takes to brew a cup of coffee! ☕Make sure all your socials are linked in the correct places to ensure maximum engagement with your audience. ☕Want someone to handle all the marketing tedium for you? ☕Let me take care of the small details that make your brand polished and professional leaving you free to run your business more efficiently. ☕Let's talk!
Check out this client testimonial from one of my awesome small business clients! Have questions about working with a copywriter to elevate your brand? DM me for more info!
Graduation season is the perfect time to connect with your audience on an emotional level. 🎓 🎉 🎓 Check out my newest blog packed with marketing tips aimed at new grads and their families. www.shelbyscopystudio.com
Happy Star Wars Day! 🍻 Raise a glass of Jawa Juice to a truly iconic brand that has stood the rest of time. Remember great branding isn't achieved through Jedi mind tricks, it's built through careful planning, strategy and consistency. May the 4th be with you!
Niche? Never heard of her! I don't believe in choosing a niche because that's not the point of Copywriting. Marketers should be flexible, adaptable and able to research and write about a multiple of different subjects. I've written for upscale steakhouses, family friendly restaurants, hotels, long-term care facilities and so much more. Whatever your story is, it's my job to tell it in a way that sells! DM or Comment for details.
Elevating your marketing doesn't have to take hours. For today's 5 Minute Monday our focus is Instagram bios. On Instagram your bio is your billboard. Make sure it is clear and concise what services or products your business offers. Want an indepth marketing to revamp your online presence? Ask me how!
📚Happy Indie Bookstore Day!📚 📚Bookstores are my happy place so today I'm celebrating local shops. 📚Reminder: without small businesses, there’s no big magic. 📚And without great marketing, there’s no small business success story. 📚Cheers to the indie bookstores who prove that with the right story (and a little strategy), you can turn a quiet corner shop into a can't-miss destination. 📚Here’s to the dreamers, the doers, and the ones who know the real page-turner is building something that lasts. #IndieBookstoreDay #SmallBusinessMarketing #CopywritingMagic #SupportLocalBookstores
Hi! I'm Shelby, a Houston-based copywriter and marketing professional. But enough about me! My job is to tell your story in a way that resonates. Ask me how I turn stories into sales for your business!
💮 My 2025 client bucket list is almost halfway complete. 💮 As a freelance copywriter I am always looking for diverse small businesses to work with. 💮 Finally check working with a copywriter off your to-do list with a free call! 💮 Upgrade your online presence today!
Happy Earth Day to all who call this planet home. 🌱 My weekly blog celebrates sustainability and dives into the power of eco-conscious consumers. 🌱 Predicted to be one of the biggest marketing trends of 2025, eco-friendly companies are staying red hot with consumers while working to keep the planet cool. 🌱 Discover the benefits of green branding and learn how you can implement these strategies for your own company at www.shelbyscopystudio.com
Happy Easter to those who celebrate! 🐰 🐰 Want to celebrate the holidays in peace instead of worrying about posting your seasonal marketing promotions? 🐰 🐰 Work with me and take marketing off your to-do list.
Is a copywriter the marketing hero your business needs? ⚡ ZAP! ⚡ Boring web copy. ⚡ BOOM! ⚡ Emails into your customers inboxes. ⚡POW! ⚡ Personalized branding that sets you apart. ⚡ Copywriting isn't a super power but it is an essential component of great marketing. ⚡Interested in upgrading your online presence and connecting with your dream clients? ⚡Ask me how I can help!
It's National Pet Day! 🐾 For Friday Fave I'm spotlighting my social media management for Pet Paradise with the cutest little models ever. 🐾 While social media is a very visual format you may still need a copywriter to write captions or scripts. 🐾 Copywriters are also great at coming up with new content ideas or helping you schedule and manage social media posts. 🐾 Interested in taking your social media to the next level? 🐾 DM me for more details!