High-Impact Editorial for Mastro’s Steakhouse
Client: Mastro’s Steakhouse
Project: Editorial + Social Media for Local Chamber Partnerships
Services Provided: Branded content writing, SEO copy, storytelling, social media copy
Mastro’s, a luxury steakhouse brand under the Landry’s portfolio, needed polished, brand-aligned content to amplify two of its locations in Beverly Hills and Columbus. This project focused on their partnerships with local chambers of commerce. The goal was to increase community visibility, spotlight signature experiences, and drive interest in private dining and events.
Strategy
The content strategy focused on:
Capturing elevated dining experiences in a voice that matched Mastro’s luxury brand.
Positioning the restaurant as a hub for business leaders, locals, and high-end travelers.
Leveraging both editorial placements and social media posts to extend reach.
Aligning each piece with the values and tone of the local chamber.
Execution
Beverly Hills – “A Garden Above the City”
For the Beverly Hills Chamber of Commerce, I wrote a blog post that painted a vivid, inviting picture of the new Mastro’s Penthouse rooftop. Highlights included:
A lush rooftop garden setting with skyline views.
Curated wine and cocktail pairings for every palate.
Use of romantic, refined language to evoke the ambiance.
Strategic mention of private dining capabilities.
Instagram Social Post
In addition to the blog, I wrote a companion Instagram post to help the Chamber promote the article. The caption was crafted to:
Tease the rooftop experience in just a few compelling lines.
Drive clicks to the full article.
Maintain brand elegance while optimizing for engagement.
This short-form post ensured the content reached the Chamber’s social followers and created excitement while maintaining brand voice consistency across platforms.
Columbus – Member Spotlight
The Columbus Chamber article focused on Mastro’s as a pillar of the local business scene.
Key themes:
Executive-level hospitality for corporate events and networking.
Loyalty perks for chamber members.
Showcasing Mastro’s role as a polished venue for both business and celebration.
Results
Boosted awareness of both locations as premier destinations for dining and events.
Extended engagement across multiple platforms (website + Instagram).
Supported chamber partnership goals with on-brand, community-driven storytelling.
Demonstrated versatility in writing for both luxury editorial and high-performing social media.
Services Used:
Brand storytelling & editorial copy
Short-form social media writing
SEO integration for local searchability
Strategic partner amplification
