Meniere’s Dietitian | Website Copy Edit & Messaging Refinement

Written By Shelby Slavik

Worked with a specialized private practice to refine and elevate the website copy for MenieresDietitian.com, a niche nutrition service supporting individuals with Meniere’s disease and vestibular disorders.

The goal was to clarify the brand voice, make the content more accessible and empathetic, and ensure the tone matched the personal, science-backed nature of the practice. I edited core website pages to improve flow, readability, and emotional resonance while maintaining clinical accuracy and approachability.

Key improvements included:

  • Sharpened the homepage messaging to immediately connect with visitors’ pain points and goals.

  • Added targeted SEO keywords to improve reach to the target audience.

  • Refined service descriptions to clearly explain offerings without overwhelming jargon.

  • Strengthened calls to action to guide users toward booking a session or learning more.

  • Ensured tone felt both compassionate and credible, reflecting the practitioner’s unique expertise.

The result is a site that feels supportive, clear, and trustworthy, built to connect with a highly specific audience in need of tailored care.

Shelby Slavik
Next

Morton’s Steakhouse | Seasonal Event Campaign Copywriting