This project involved creating compelling website copy for Cozymeal, showcasing their culinary experiences like hands‑on cooking classes, chef‑led dinners, and private events. The content combines mouthwatering descriptions with clear calls to action, aimed at turning food lovers into paying participants.

As a Staff Copywriter at Landry’s, I managed copywriting projects for more than 80 diverse brands within a multi-billion dollar company. My work spanned digital marketing, internal communications, and print, helping to maintain consistent brand voices and drive engagement across various channels.

At Patton’s Steakhouse, a hidden gem in Houston Heights, I developed and executed a comprehensive social media strategy that blended old-school glamour with modern chic. By collaborating with local influencers, launching targeted email marketing campaigns, and organizing PR events, I successfully increased brand awareness and customer engagement by 10%, leading to a notable rise in reservations.

For Savoir, a modern Houston Heights restaurant, I developed and executed a comprehensive marketing strategy that included content creation, email campaigns, and influencer partnerships. I also organized high-impact events like White Linen Night, which quickly reached maximum capacity.

As Social Media Manager for Pet Paradise, I spearheaded the brand's Instagram strategy, increasing followers by 5% each month and driving over 10,000 monthly interactions. I also led seasonal photoshoots, capturing engaging content that resonated with our community.

For Rejuvenate Bath & Body, I developed a welcoming email campaign that introduced new subscribers to the brand's mission of providing handmade, organic beauty products. The campaign featured a personalized message from the owner, highlighting the benefits of natural ingredients and offering a free sample pack to encourage first-time purchases. This initiative successfully increased email subscribers by 10%, fostering a stronger connection with the brand's audience.