Morton’s Steakhouse | Seasonal Event Campaign Copywriting

Crafted compelling landing page copy for a series of high-profile Morton’s events designed to drive awareness, elevate the guest experience, and convert web traffic into reservations.

Events included:

• Horse Soldier Bourbon Dinner – Spotlighted a premium whiskey brand with a rich military heritage, weaving storytelling into the menu and event narrative.

• Sips of Summer – A seasonal cocktail and bites promo highlighting fresh, vibrant flavors designed to increase engagement during the warmer months.

• Mana on the Beach – Introduced Dwayne “The Rock” Johnson’s tequila brand, featuring exclusive cocktails in a coastal, summer-inspired setting.

Each page was optimized for clarity and flow, using elegant, brand-aligned language while incorporating subtle SEO elements and irresistible calls to action. The tone reflected Morton’s upscale identity while remaining inviting and event-forward.