29 Years, 29 Projects: My Favorite Copywriting Work (So Far)
It’s my birthday, I’m officially 29! As I’m heading into the homestretch of my 20’s, I’m celebrating with a look back at my 29 most favorite copywriting projects I worked on.
From website overhauls to brand voice development to punchy little email subject lines that still make me proud, these projects shaped my journey from journalism student to full-time freelance copywriter. Some pushed my creative limits. Some taught me how to write under pressure. A few just made me laugh while I wrote them.
Whether you’re a fellow writer, a potential client, or just someone curious about what copywriters actually do, this portfolio-style roundup is part highlight reel, part gratitude post, and 100% written with love.
Let’s take a look.
Website Copy That Still Slaps
Website copy is my creme de la creme, my bread and butter, my cinnamon apple if you will. Seriously though, I love writing website copy and these are a few of my favorites.
1. Landry’s Inc. (Restaurant’s Unlimited Group)
Type Of Business/Brand: High-end Restaurants in the Houston Area
What I Wrote: Executive Biographies for the Meet The Team Page
Why It’s A Fave: Reading the unique stories of every restaurant management team member was so inspiring. I strove to let each individual leader's voice shine through in their bio while also creating a uniform look for the website.
2. Morton’s The Steakhouse Landing Page
Type Of Business/Brand: Restaurant
What I Wrote: The Best Steak Anywhere Landing Page
Why It’s A Fave: This promotion spotlighted some very rare and expensive steaks. I enjoyed researching each steaks standout qualities and showcasing them to the guests.
3. Holiday Inn Galveston Island Website Refresh
Type Of Business/Brand: Hospitality
What I Wrote: The Entire Website
Why It’s A Fave: This website refresh spotlighted Holiday Inn Galveston, a beautiful island escape on the Gulf of Mexico. I had so much fun elevating this hotels website to include high-value SEO words on every page and create a more inviting user experience.
4.Yak & Yeti Restaurant
Type Of Business/Brand: Disney World Restaurant
What I Wrote: Private Dining Webpage
Why It’s A Fave: Writing for a brand that is in Disney World was probably the first project that blew my mind. While this private dining page is pretty straightforward, I just find it so cool that I get to write for a restaurant that I visited on my first trip to Disney World as a kid.
Email Copy Worth Opening
Emails are one of the most cost-effective ways to get your product in-front of potential customers. Check out these emails I’m proud to have delivered straight to millions of inboxes across the globe.
5. Morton’s Secret Menu Campaign
Type Of Business/Brand: Restaurant
What I Wrote: E-blast Promoting Morton’s Secret Menu
Why It’s A Fave: This campaign had such an intriguing, classic steakhouse feel. I was inspired by the secrecy of prohibition era speakeasies and drew on that when concepting this campaign.
6. Later Gator Valentines Newsletter
Type Of Business/Brand: Coffee Trailer
What I Wrote: A fun monthly newsletter showcasing Valentines features
Why It’s A Fave: The owner of this coffee trailer is so cool and unique and she always lets me flex my creative muscles. Her brand has the cutest voice and this subject line is one of my all time favorites.
7. San Luis Resort and Spa
Type Of Business/Brand: Luxury Hospitality
What I Wrote: Fall Newsletter
Why It’s A Fave: Working with the San Luis is always a blast. They have so many high-end events and activities which makes creating excitement for the upcoming season a breeze.
8. River Oaks District
Type Of Business/Brand: High-End Shopping Center
What I Wrote: E-blast For Houston Rodeo Event
Why It’s A Fave: This was one of the first times I was brought on to write for River Oaks District. Rodeo Houston is a big deal in the city and getting to showcase this elegant event was a dream come true.
9. Morton’s VIP Funnel
Type Of Business/Brand: Restaurant
What I Wrote: An intricate 32-email funnel for VIP customers
Why It’s A Fave: This is the largest funnel I’ve ever written and it was a great experience. I donned my thinking cap and created a luxurious customer experience for Morton’s The Steakhouse VIP Members.
Informative Long-Form Blogs
Long-form SEO blogs are how I got my start in copywriting. My first couple of clients relied heavily on blogs to generate website traffic and I learned so much working on these over the years.
10. The Lodge At Pine Creek
Type Of Business/Brand: Senior Memory Care
What I Wrote: SEO-Optimized Blog
Why It’s A Fave: This blog represents a larger project I did while working for Roman Z Media Agency. Writing for the healthcare industry was new for me at the time and I learned so much about memory care and supporting elderly members of our community while writing these blogs.
11. Cozy Meal Magazine
Type of business/brand: Cooking Experience Brand
What I wrote: Michelin Star Restaurants in San Francisco Guide
Why it’s a fave: Food writing combines my two favorite things, copy and cuisine. This blog allowed me to research Michelin-starred restaurants in San Francisco and take a deep dive into some of the best menus in the country.
12. Rejuvenate Bath & Body
Type Of Business/Brand: Beauty Brand
What I Wrote: SEO-Optimized Blogs
Why It’s A Fave: This was my very first copywriter job where I was an unpaid intern. I loved diving into skincare research and collaborating closely with the small business owner to make her dream a reality. It’s so rewarding to look back and see how much I’ve improved as a writer and a marketer.
13. ClassPop
Type Of Business/Brand: Lifestyle Experiences
What I Wrote: SEO-Blogs
Why It’s A Fave: This is a project I was recommended for from another one of my clients. I got to explore new topics and push myself as a writer which is always fun.
Social Content That Got Clicks
Confession time, I am not a social media content creator. While I love scrolling and getting ideas on social media, I am just not very good at shooting videos which is a very big part of cultivating an effective online presence. One thing I am good at is writing captions and brainstorming for social media which is reflected in these social favorites.
14. Patton’s Steakhouse
Type Of Business/Brand: Local Restaurant
What I Wrote: Social Media Posts
Why It’s A Fave: Patton’s was such a cool concept to be a marketing assistant for. It is a local speakeasy with a “secret” entrance through the other restaurant in front of it. I had blast making social content for this brand and showcasing the unique concept.
15. Savoir
Type Of Business/Brand: Restaurant
What I Wrote: Influencer Event
Why It’s A Fave: This event was a collaboration with local Houston influencers that eventually turned into a weekly promotion. We Drink Pink Night was a huge success and created buzz on social media. For this project I wrote captions, created stories and captured live content at the event. (I also built the flower wall used at the events but that's not really a copywriting skill.)
16. Pet Paradise
Type Of Business/Brand: Pet Boarding Service
What I Wrote: Social Media Posts
Why It’s A Fave: Who wouldn’t want to work with dogs all day? As the social media manager for this pet boarding business I got to hang out with the dogs capturing content and giving out lots of pets and rubs to all the good puppies.
Eye Catching In-Store Signage
In-store signage is fun because you get to see your work living its best life out in the world. These are a few of my favorites.
17. Gandy Dancer
Type Of Business/Brand: Restaurant
What I Wrote: Private Dining Signage
Why It’s A Fave: Gandy Dancer is a historic building in Ann Arbor Michigan. This campaign was part of a Q3 push to encourage people to book their holiday parties with the restaurant.
18. Stanley & Seaforts
Type Of Business/Brand: Restaurant
What I Wrote: In-Store Signage
Why It’s A Fave: This upscale restaurant needed updated and refreshed in-store signage before the start of the holiday season.
19. Brick House OktoberFest
Type Of Business/Brand: Restaurant and Tavern
What I Wrote: In-Store Signage.
Why It’s A Fave: This is a seasonal Oktoberfest sign that was displayed in Brick House locations around the country. I have so much fun working for Brick House because they have a casual and playful tone I love writing in.
Fun Fact: The powers that be wouldn’t let me write this the correct way as “Oktoberfest” so it went out spelled wrong.
20. Joe’s Crab Shack Private Dining
Type Of Business/Brand: Restaurant
What I Wrote: Promotional In-Store Signage
Why It’s A Fave: Joe’s Crab Shack is a one-of-a-kind brand with an edgy sense of humor and a raucous tone. Writing for this brand is always a good time, and this holiday signage was no exception.
21. Mastro’s Mother’s Day
Type Of Business/Brand: Restaurant
What I Wrote: Holiday In-Store Signage
Why It’s A Fave: Mastro’s has an elegant and upscale tone that translates beautifully to family holidays like Mother’s Day.
Creative Copy For Editorial Magazines
When I used to daydream about being a writer one day magazines were what always came to mind. These editorial articles are some of the ones I am most proud of.
21. Summertime Escapes
Type Of Business/Brand: Print Publication
What I Wrote: Editorial Travel Article
Why It’s A Fave: Writing for Select Life Magazine is always a blast. This travel editorial allowed me to plan my dream luxury vacation with no expense spared.
22. Eat Tahoe Magazine
Type Of Business/Brand: Salt Grass Steakhouse
What I Wrote: Promotional Article
Why It’s A Fave: Salt Grass brought me on for this quick editorial featured in Eat Tahoe Magazine. This local guide featured a new location of Salt Grass in the picturesque Lake Tahoe area.
23. Be Well This Season
Type Of Business/Brand: Select Life Magazine
What I Wrote: Seasonal Yoga Editorial
Why It’s A Fave: This project was one of my favorites because of the yoga teacher I got to interview. Quincee was so much fun to work with and I enjoyed getting to take a deeper look at the positive effects of one of my favorite hobbies, yoga.
24. Rainforest Cafe For Nashville Parent
Type Of Business/Brand: Online City Guide
What I Wrote: Editorial
Why It’s A Fave: Working for Rainforest Cafe is always entertaining. From animatronic animals to a killer brand guide, writing guides for this family friendly restaurant is one of my favorite tasks.
Oddball Projects
As an in-house copywriter I get roped into all kinds of miscellaneous projects that don’t fit into any one category. Writing for diverse projects that keep me versatile is one of the best parts of being a creative.
25. TPO International Womens Day
Type Of Business/Brand: The Post Oak Hotel
What I Wrote: Instagram Reel Script
Why It’s A Fave: The Post Oak Hotel is the only Forbes 5-Star Hotel in Texas and it is an absolutely stunning property. It’s always an honor to work with The Post Oak but this particular project holds a special place in my heart. Uplifting the hard work and dedication of these women for International Women’s Day was an inspiring moment that I cherish.
26. Mastro’s Chamber of Commerce Campaign
Type Of Business/Brand: Restaurant
What I Wrote: Multiple Campaign Pieces Showcasing New Mastro’s Locations
Why It’s A Fave: The Mastro’s in Beverly Hills is a breathtaking new location that I had the privilege of working on. I authored long-form pieces as well as social media captions to showcase this gorgeous new rooftop restaurant that is sure to be the next big thing in Beverly Hills.
27. Executive Messaging Landry’s Inc.
Type Of Business/Brand: Corporate Communications
What I Wrote: Thanksgiving Message
Why It’s A Fave: This is the first project I remember working on as a copywriter at Landry’s Inc. I ghost wrote a holiday message in the CEO’s voice that went out to the entire staff across the country.
Fun Fact: This project cracked me up because I received a ghost-written thank you note from myself on Thanksgiving Day as one of the company employees.
Bonus: Projects That Never Saw The Light of Day
The number one rule of copywriting is “learn how to kill your babies”. As a copywriter I’ve had so many projects that got edited into oblivion, killed, or just never made it out of the Google Drive. Here are a few of my favorites that never went live. For privacy purposes I won’t be including any company names.
28. Celebrity Collab
Type Of Business/Brand: Restaurant
What I Wrote: Commercial Script
Why It’s A Fave: I was brought on to write a commercial script with a big-name star that was supposed to work with the business I was working for. This project never panned out but storyboarding a commercial and working with a musicians team was still cool.
29. Home Goods Products
Type Of Business/Brand: Restaurant
What I Wrote: Slogans For Homewares
Why It’s A Fave: This project never even made it out of the conference room but it was such an interesting idea. A potential collaboration with Home Goods fell through but if it had been greenlighted I would have been able to see my slogans on the shelves. Maybe one day!
And Many More…
I feel incredibly lucky to do work that lights me up. Every project on this list represents a lesson learned, a creative challenge, or a collaboration I’m grateful for, and I wouldn’t trade any of it. Huge thanks to the amazing clients who’ve trusted me with their words over the years. You’ve made this journey so fulfilling.
Cheers to 29! I’m excited for what’s next, and if you’re looking for a copywriter who writes with strategy and heart, let’s make something great together.
