Fuel Your Marketing With Words That Sell.

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Fuel Your Marketing With Words That Sell. *

Say It Better,

Sell It Faster!

In a world where consumers are constantly bombarded with marketing, making your message heard can seem impossible. Standing out takes more than just pretty words.

Reach your dream clients with effective copy and content strategies hand-crafted in my studio.

With years of corporate copywriting experience and a creative edge, I deliver strategic, authentic messaging that not only captures attention but drives real results. I’ve worked with everyone from small business owner’s with a brand identity crisis to agency executives demanding polished, high-impact content.

I craft words that work with precision, personality, and purpose.

Ready to say it better and sell it faster?

Let’s make your brand unforgettable.

Notable Brands

  • Saltgrass Steak House logo featuring a stylized red longhorn and text.

  • Rainforest Cafe logo in red and white

  • Logo of The Post Oak Hotel at Uptown Houston with an illustration of a tree.

  • Logo of Joe's Crab Shack in red text with an arrow and bar design.

  • "SAVOIR" text with leafy wreath design

  • Elegant logo with the letter 'R' in a decorative frame, and the text 'Rejuvenate Bath & Body.'

  • Logo with "CH Chart House" in blue and white colors.

  • Lantern Publishing logo with text "Lantern Books and Media" in brown and black.

  • Bubba Gump Shrimp Co. logo featuring a smiling shrimp holding a sign. The background includes a blue ocean wave. Text reads "Bubba Gump Shrimp Co. Restaurant & Market."

  • Cozymeal logo with tagline 'Welcome to the chef's table'

  • Logo with the text "classpop!" in black and blue letters on a white background.

A young woman with long blonde hair and hoop earrings standing outdoors, with a blurred building in the background.

Hi, I’m Shelby

I’ve always been a maker, not just an idea person, but someone who builds with words. My writing career started in a newsroom, where I learned how to chase down stories, ask better questions, and make every sentence count. That foundation taught me something I still carry into every client project: clear, thoughtful writing is powerful. It moves people. It shapes perception. It drives action.

Now, I bring that same mindset to marketing. Whether I’m writing a website, a campaign, or an entire brand guide, I treat every word like it matters, because it does. If you’re looking for copy that doesn’t just sound good but gets things done, let’s chat.

Don’t Take My Word For It!

Check Out What My Awesome Clients Had To Say.

  • Smiling woman with curly hair and glasses indoors.

    Jenna G. CEO and Founder of Later Gator Coffee

    “Shelby was friendly, organized, and always on time with each project. I enjoyed working with her so much for my website copy and first monthly newsletter, and I look forward to working with her more in the future. She takes the time to get to know you and your business and makes a connection with you before jumping in, which is the most valuable component to me when working with someone for my business. I can't thank her enough for her time and expertise!"

  • Smiling woman with short black hair in a blue shirt, surrounded by green foliage.

    Robyn B. Managing Editor of Cozymeal Magazine

    "Shelby's blog posts are interesting and clear and engaging to read. She was always reliable no matter how tight the deadline."

  • Green background with five light purple stars and text that reads '5-Star Review'.

    Laura K. Editor at Cozymeal Magazine

    "Working with Shelby during my time as a content editor at Cozymeal was an absolute pleasure. She consistently delivered engaging, creative content that matched our brand voice and editorial standards. Her writing was clear, compelling and adaptable - even more impressive considering the fast turnarounds and large-scope projects she tackled with ease and a collaborative mindset. Shelby was always professional, responsive and open to feedback, implementing edits thoughtfully when needed. I can confidently recommend her as a reliable, talented and easy-to-work-with writer who would be a valuable asset to any editorial team."

  • Five pastel purple stars and the text '5-Star Review' on a light green background.

    Pauline C. Content Marketing Team Lead at Cozymeal.

    As the Content Marketing Team Lead at Cozymeal, I’ve had the pleasure of working closely with Shelby, who has been part of our freelance writing team for the past two years. Shelby has consistently demonstrated her expertise in short-form copy, particularly within the culinary and gastronomy space. She is reliable with deadlines, highly responsive to feedback, and quick to adapt to shifting needs. Her work is always delivered with a high level of quality and attention to detail. We’re fortunate to have her as a key part of our freelance team and her contributions continue to bring strong value to the company."

  • Five lavender stars with the text '5-Star Review' on a light green background.

    Dr. Ramona R. Meniere’s Dietitian

    "Shelby was easy to communicate with, completed work on time, and was very thorough with her edits. Will work with her again in the future."

The Process

  • We meet for a quick 15 to 30-minute call to discuss brand tone, project scope, ideas, deadlines, questions, concerns, etc.

  • I send over a complete list of services agreed upon for a signature. ( A 20% deposit is required once deliverables are agreed upon. This goes towards the final amount invoiced in the end.)

  • I follow up with an information document if needed. This would include more detailed information I may need to make great copy like menu item names and ingredients or other industry-specific gems that will make the brand stand out.

Step 1: The Kickoff Call

Step 2: Creation

  • I create agreed-upon deliverables with options to choose from.

  • New copy is shared with business owner in a Google doc format for review.

  • Client can make revisions and notes in the document as needed.

  • A revision call can be scheduled if major revisions are requested.

  • Revised copy is submitted by deadline until client is satisfied with end result.

Step 3: Revisions

Step 4: Final Bill

  • Invoice is sent over for final payment through Paypal.

  • Please complete payment within 15 business days once invoice is received.

Step 5: The End

  • You now have complete creative rights to some swanky new copy to use however you’d like!

  • We discuss recurring projects to keep your business momentum moving in the right direction.

A wooden table with angled legs and a matching wooden stool with metal legs, set against a plain white wall with shadows cast by window blinds.

Now booking select projects of Q3

Let’s build your brand.

Hear how I turned a journalism degree into a thriving copywriting career on the Build Your Copywriting Business podcast. From intern to full-time pro, I share what worked, what flopped, and what I’d do differently.

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