Fuel Your Marketing With Words That Sell.

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Fuel Your Marketing With Words That Sell. *

Say It Better, Sell It Faster!

In a world where consumers are constantly bombarded with marketing, it can be difficult to stand out. Reach your dream clients with effective copy and content strategies hand-crafted in my studio. As a corporate copywriter, I am highly knowledgeable about using marketing and brand messaging to set your brand apart. Work with me today!

Brands I’ve Worked With

  • Saltgrass Steak House logo featuring a stylized red longhorn and text.

  • Rainforest Cafe logo in red and white

  • Logo of The Post Oak Hotel at Uptown Houston with an illustration of a tree.

  • Logo of Joe's Crab Shack in red text with an arrow and bar design.

  • "SAVOIR" text with leafy wreath design

  • Elegant logo with the letter 'R' in a decorative frame, and the text 'Rejuvenate Bath & Body.'

  • Logo with "CH Chart House" in blue and white colors.

  • Lantern Publishing logo with text "Lantern Books and Media" in brown and black.

  • Bubba Gump Shrimp Co. logo featuring a smiling shrimp holding a sign. The background includes a blue ocean wave. Text reads "Bubba Gump Shrimp Co. Restaurant & Market."

  • Cozymeal logo with tagline 'Welcome to the chef's table'

  • Logo with the text "classpop!" in black and blue letters on a white background.

About Me:

As a corporate copywriter with a background in journalism, I believe in the power of storytelling. The written word is a powerful marketing tool every business owner should be taking advantage of. Clear concise communication to your target audience is an essential part of running a successful business. Work with me to reach your dream clients and boost your bottom line today.

Don’t Take My Word For It!

Check Out What My Awesome Clients Had To Say.

  • "Shelby was friendly, organized, and always on time with each project. I enjoyed working with her so much for my website copy and first monthly newsletter, and I look forward to working with her more in the future. She takes the time to get to know you and your business and makes a connection with you before jumping in, which is the most valuable component to me when working with someone for my business. I can't thank her enough for her time and expertise!"

    Jenna G

    CEO and Founder of Later Gator Coffee

  • "Shelby revamped my LinkedIn profile and helped me land the job of my dreams."

    Matthew S

  • "Shelby's blog posts are interesting and clear and engaging to read. She was always reliable no matter how tight the deadline."

    Robyn B

    Managing Editor of Cozymeal Magazine

  • "Working with Shelby during my time as a content editor at Cozymeal was an absolute pleasure. She consistently delivered engaging, creative content that matched our brand voice and editorial standards. Her writing was clear, compelling and adaptable - even more impressive considering the fast turnarounds and large-scope projects she tackled with ease and a collaborative mindset. Shelby was always professional, responsive and open to feedback, implementing edits thoughtfully when needed. I can confidently recommend her as a reliable, talented and easy-to-work-with writer who would be a valuable asset to any editorial team."

    Laura K. Editor at Cozymeal Magazine

  • "As the Content Marketing Team Lead at Cozymeal, I’ve had the pleasure of working closely with Shelby, who has been part of our freelance writing team for the past two years. Shelby has consistently demonstrated her expertise in short-form copy, particularly within the culinary and gastronomy space. She is reliable with deadlines, highly responsive to feedback, and quick to adapt to shifting needs. Her work is always delivered with a high level of quality and attention to detail. We’re fortunate to have her as a key part of our freelance team and her contributions continue to bring strong value to the company."

    Pauline C. Content Marketing Team Lead at Cozymeal.

The Process

Step 2: Creation

  • I create agreed-upon deliverables with options to choose from.

Step 3: Revisions

  • New copy is shared with business owner in a Google doc format for review.

  • Client can make revisions and notes in the document as needed.

  • A revision call can be scheduled if major revisions are requested.

  • Revised copy is submitted by deadline until client is satisfied with end result.

Step 1: The Kickoff Call

  • We meet for a quick 15 to 30-minute call to discuss brand tone, project scope, ideas, deadlines, questions, concerns, etc.

  • I send over a complete list of services agreed upon for a signature. ( A 20% deposit is required once deliverables are agreed upon. This goes towards the final amount invoiced in the end.)

  • I follow up with an information document if needed. This would include more detailed information I may need to make great copy like menu item names and ingredients or other industry-specific gems that will make the brand stand out.

Step 5: The End

  • You now have complete creative rights to some swanky new copy to use however you’d like!

  • We can discuss recurring projects if needed.

Step 4: Final Bill

  • Invoice is sent over for final payment through Paypal.

  • Please complete payment within 15 business days once invoice is received.

Listen to my copywriting journey on this student spotlight episode of the Build Your Copywriting Business Podcast.