https://www.shelbyscopystudio.com/portfolio daily 0.75 2026-01-31 https://www.shelbyscopystudio.com/portfolio/the-spot-galveston-promotional-email-campaigns monthly 0.5 2026-01-31 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1769891905582-KV6XQMN9J9UHVAHZN5C8/MOM+10.jpg Portfolio - The Spot Galveston: Promotional Email Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/76743c74-15de-41be-af2b-db161374291d/screencapture-0ig34-mjt-lu-nl3-yVTTfVwzICvXG4Nn7RB1ZA-2026-01-31-14_43_30.png Portfolio - The Spot Galveston: Promotional Email Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/4dab68fe-1faa-40a8-b1a4-b3787d1f4a48/screencapture-0ig34-mjt-lu-nl3-ZPkj4lqq8w-Zgzw33FE9mw-2026-01-31-14_47_04.png Portfolio - The Spot Galveston: Promotional Email Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/dc0dea21-d9c5-46cc-956b-b42d8864f2f8/screencapture-0ig34-mjt-lu-nl3-vYbOdi98-CHd37PAEQirbA-2026-01-31-14_50_42.png Portfolio - The Spot Galveston: Promotional Email Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1ca36952-bb1e-453d-a500-efa5fb082ae3/screencapture-0ig34-mjt-lu-nl3-XOgI3F6qsKaH91p5jwVJ1g-2026-01-31-14_52_25.png Portfolio - The Spot Galveston: Promotional Email Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/portfolio/turning-thought-leadership-into-pipeline-chrysalis-webinar-series monthly 0.5 2026-01-31 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/69fc9b8f-6211-4a33-b602-9853044d3603/CHRY+Logo.png Portfolio - Turning Thought Leadership Into Pipeline: Chrysalis Webinar Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/93709aeb-8366-4464-b634-8e153e0047b8/CHRY_October_Webinar_eVite+2_1025.png Portfolio - Turning Thought Leadership Into Pipeline: Chrysalis Webinar Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/276c44f0-ecb1-4ccc-99b1-1405feabb6d9/CHRY_October_Webinar_Social+Post_1025_B.jpg Portfolio - Turning Thought Leadership Into Pipeline: Chrysalis Webinar Series - Print Advertising To support awareness beyond digital channels, I contributed copy for a print advertisement promoting the webinar series. The ad was designed to: Drive top-of-funnel awareness Reinforce Chrysalis’ thought-leadership positioning Encourage webinar registration among local and regional business audiences https://www.shelbyscopystudio.com/portfolio/from-website-to-tailgate-a-multi-channel-hot-links-launch monthly 0.5 2026-01-09 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/d46f9eac-9632-46f6-84f5-b758b1f58edd/Hotlinks+product+image+1.png Portfolio - From Website to Tailgate: A Multi-Channel Hot Links Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/0c8656b4-27da-4716-9145-93600806b9e5/screencapture-kountryboys-hot-links-2026-01-09-16_39_22.png Portfolio - From Website to Tailgate: A Multi-Channel Hot Links Launch - Website Copy I wrote the Hot Links product page copy to introduce the flavor profile, highlight how it’s typically enjoyed and reinforce the brand’s bold, Texas-first personality. The goal was clarity without over-explaining — letting the product feel confident and familiar. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1767999554631-AIT2M8QBTS7L1XUP51LQ/screencapture-mail-google-mail-u-0-2026-01-09-16_54_26.png Portfolio - From Website to Tailgate: A Multi-Channel Hot Links Launch https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1767999777221-5S0JV8CPQEEHRI69HEAJ/KB+TG+1.png Portfolio - From Website to Tailgate: A Multi-Channel Hot Links Launch https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1767999782605-CJUKGA3HRM2OV1A35YNH/KB+TG+2.png Portfolio - From Website to Tailgate: A Multi-Channel Hot Links Launch https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1767999790207-5IMCG0NEK3BFYTSPFUXQ/KB+TG+3.png Portfolio - From Website to Tailgate: A Multi-Channel Hot Links Launch https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1767999794328-04EJIJW5FPZ3D9IDFIYR/KB+TG+4.png Portfolio - From Website to Tailgate: A Multi-Channel Hot Links Launch https://www.shelbyscopystudio.com/portfolio/pinson-amp-tang-promoting-credentialed-webinars-through-compliance-focused-facebook-ads monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1766029049296-C0KZYZA6D5YKY2IJAOEL/PT_Paid_Webinars_FB_Ad_1025_A.jpg Portfolio - Pinson & Tang: Promoting Credentialed Webinars Through Compliance-Focused Facebook Ads https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1766029055191-RUBK9D63D7XVYX8DL8NK/PT_Paid_Webinars_FB_Ad_1025_B.jpg Portfolio - Pinson & Tang: Promoting Credentialed Webinars Through Compliance-Focused Facebook Ads https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1766029059779-CILKSI5EUJA5FHFEFKWY/PT_Paid_Webinars_FB_Ad_1025_C.jpg Portfolio - Pinson & Tang: Promoting Credentialed Webinars Through Compliance-Focused Facebook Ads https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1766029080191-1MREX6BADWABFIPWEDGN/PT-August-Webinar-Pop-Up-0825.jpg Portfolio - Pinson & Tang: Promoting Credentialed Webinars Through Compliance-Focused Facebook Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/portfolio/nexus-health-systems-modernizing-healthcare-content-for-generative-engine-optimization-geo monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/07cf947c-84e3-4d4a-ab06-4d6972d4e693/Nexus+Blog+.png Portfolio - Nexus Health Systems: Modernizing Healthcare Content for Generative Engine Optimization (GEO) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/portfolio/marketing-trends-newsletter-internal-communications monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/9cf5ea38-eb81-4aa0-88d2-a09dea2c6026/2855936+COPY+THAT%21+Newsletter+NOVEMBER+2024.png Portfolio - Marketing Trends Newsletter – Internal Communications - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/portfolio/menieres-dietitian-website-copy-edit-amp-messaging-refinement monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1749677384610-X9ZM3NBOOAF0H6CANQE4/Screen+Shot+2025-06-11+at+4.28.24+PM.png Portfolio - Meniere’s Dietitian | Website Copy Edit & Messaging Refinement https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1749677395059-F23XVN3BVWQQ92CSJVY6/Screen+Shot+2025-06-11+at+4.28.38+PM.png Portfolio - Meniere’s Dietitian | Website Copy Edit & Messaging Refinement https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1749677407159-OVDL8DX4VLAVVDG8PT38/Screen+Shot+2025-06-11+at+4.28.55+PM.png Portfolio - Meniere’s Dietitian | Website Copy Edit & Messaging Refinement https://www.shelbyscopystudio.com/portfolio/mortons-steakhouse-seasonal-event-campaign-copywriting monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1749676035774-ARBO656X68EUK4GZ20Z3/screencapture-mortons-event-horse-soldier-2025-06-11-16_01_38.jpg Portfolio - Morton’s Steakhouse | Seasonal Event Campaign Copywriting https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1749675969387-WZUJ98KD3M2Q96KAHAD3/screencapture-mortons-event-mana-on-the-beach-2025-06-11-16_00_28.jpg Portfolio - Morton’s Steakhouse | Seasonal Event Campaign Copywriting https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1749676195961-KHP0NDK6C22H672NT1MS/screencapture-mortons-event-sips-of-summer-2025-06-11-16_01_05.jpg Portfolio - Morton’s Steakhouse | Seasonal Event Campaign Copywriting https://www.shelbyscopystudio.com/portfolio/mortons-steakhouse-fathers-day-cocktail-amp-feature-promo monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/f95064b4-4dbd-41e4-96a0-ef09de3a6f30/screencapture-mortons-event-fathers-day-cocktail-2025-06-11-15_38_24.jpg Portfolio - Morton’s Steakhouse | Father’s Day Cocktail & Feature Promo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/portfolio/high-impact-editorial-for-mastros-steakhouse monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/942a38ba-4812-494e-ae09-99c5dcb719fd/screencapture-beverlyhillschamber-garden-at-the-penthouse-mastros-2025-06-11-15_12_57.jpg Portfolio - High-Impact Editorial for Mastro’s Steakhouse Client: Mastro’s Steakhouse Project: Editorial + Social Media for Local Chamber Partnerships Services Provided: Branded content writing, SEO copy, storytelling, social media copy https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/315aa20b-ff48-4ade-9185-1d742531d8cb/Screen+Shot+2025-06-11+at+3.28.45+PM.png Portfolio - High-Impact Editorial for Mastro’s Steakhouse - Instagram Social Post In addition to the blog, I wrote a companion Instagram post to help the Chamber promote the article. The caption was crafted to: Tease the rooftop experience in just a few compelling lines. Drive clicks to the full article. Maintain brand elegance while optimizing for engagement. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/6a3714bc-a8a7-4dd2-af0c-2228a6fa2df4/Screen+Shot+2025-06-11+at+3.29.22+PM.png Portfolio - High-Impact Editorial for Mastro’s Steakhouse This short-form post ensured the content reached the Chamber’s social followers and created excitement while maintaining brand voice consistency across platforms. https://www.shelbyscopystudio.com/portfolio/humanizing-hospitality-executive-bios-that-bring-a-brand-to-life monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1749245098216-00ERCN9SEKPZ3OF0MECV/c557fb0e-6253-46c8-8a4a-fffb31a72f4b.png Portfolio - Humanizing Hospitality: Executive Bios That Bring a Brand to Life Client: Landry’s Inc. Service: Website Copy – Executive Team Bios Industry: Hospitality / Food & Beverage https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1749243825917-IODT33WJH81MJR98WBTN/screencapture-vicandanthonys-houston-meet-the-team-2025-06-02-17_01_04.png Portfolio - Humanizing Hospitality: Executive Bios That Bring a Brand to Life https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1749243844077-65JWR1Y8KTZBP1EPHVXQ/screencapture-lagrigliarestaurant-la-griglia-meet-the-team-2025-06-02-17_02_34.png Portfolio - Humanizing Hospitality: Executive Bios That Bring a Brand to Life https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1749244073159-8T044DP2E14KA7J7OAE5/screencapture-kingranchtexaskitchen-meet-the-team-2025-06-02-16_54_25.png Portfolio - Humanizing Hospitality: Executive Bios That Bring a Brand to Life https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1749244097817-03MKHCBFZELI12OVLUWD/screencapture-grottorestaurants-grotto-westheimer-meet-the-team-2025-06-02-16_57_45.png Portfolio - Humanizing Hospitality: Executive Bios That Bring a Brand to Life https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1749244111703-JZQI7TN36KF5VY36VIWE/screencapture-grottorestaurants-grotto-meet-the-team-downtown-2025-06-02-16_58_27.png Portfolio - Humanizing Hospitality: Executive Bios That Bring a Brand to Life https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1749244125425-INT8P1XTN0YWZGSZCQPE/screencapture-brennerssteakhouse-meet-the-team-brenners-steakhouse-2025-06-02-16_59_26.png Portfolio - Humanizing Hospitality: Executive Bios That Bring a Brand to Life https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1749244120567-MTDKMW1NVGJ9ZYVMR8LB/screencapture-fishtalesgalveston-meet-the-team-2025-06-02-17_02_01.png Portfolio - Humanizing Hospitality: Executive Bios That Bring a Brand to Life https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1749244134457-3MPWEAYLLUWBCFDSE9W1/screencapture-brennerssteakhouse-meet-the-team-brenners-bayou-2025-06-02-17_00_03.png Portfolio - Humanizing Hospitality: Executive Bios That Bring a Brand to Life https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1749244143190-R2674725U39DFKBQ1XDW/Screen+Shot+2025-06-02+at+4.57.07+PM.png Portfolio - Humanizing Hospitality: Executive Bios That Bring a Brand to Life https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1749244149092-U50XOM5OBJ44MDW8E3SV/Screen+Shot+2025-06-02+at+4.53.47+PM.png Portfolio - Humanizing Hospitality: Executive Bios That Bring a Brand to Life https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1749244155417-EHRT91EJP53EE6QT1E4V/Screen+Shot+2025-06-02+at+4.53.33+PM.png Portfolio - Humanizing Hospitality: Executive Bios That Bring a Brand to Life https://www.shelbyscopystudio.com/portfolio/select-life-magazine-online-website-managment-content-management monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/b00096ca-1ca5-4638-8c58-d19a3e79cac5/Select+Life+Homepage.jpg Portfolio - Select Life Magazine Online - Website Managment - Content Management - Make it stand out Select Life Magazine https://www.shelbyscopystudio.com/portfolio/seo-blogs-healthcare-sector monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/6d1531f6-7608-483b-8350-e67fe69b0fc7/screencapture-wilshireseniorliving-blog-2025-02-23-12_16_49.png Portfolio - Roman Z Media Agency- SEO Blogs Healthcare Sector - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/ac5c6b45-2ba5-42ea-8cfb-f74eee137fa6/screencapture-vincentseniorliving-memory-care-vs-assisted-living-which-is-right-for-your-loved-one-2025-02-23-12_16_03.png Portfolio - Roman Z Media Agency- SEO Blogs Healthcare Sector - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/portfolio/landing-page-copy monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1740344858078-FH9IZ07XGLSIDNL825GE/screencapture-mortons-event-a-taste-of-two-legends-2025-02-23-15_06_28.png Portfolio - Landing Page Copy https://www.shelbyscopystudio.com/portfolio/the-post-oak-hotel monthly 0.5 2025-07-07 https://www.shelbyscopystudio.com/portfolio/san-luis-resort monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/0af4b9cf-343d-4fb0-8a6d-39bc1906ba24/SLR+Newsletter+1.jpg Portfolio - San Luis Resort - Newsletter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/b6c0fda2-fdd4-4dc0-9463-a67eb087a2f7/SLR+Newsletter+2.jpg Portfolio - San Luis Resort - Newsletter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/portfolio/mortons-steakhouse monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/70c85b27-4bd4-45f4-9a6c-fa6724991b7a/BSA+pt.+1.png Portfolio - Morton’s Steakhouse- Web Copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/182e5b02-e873-4b5a-8a0b-74de5112b311/BSA+pt.2.png Portfolio - Morton’s Steakhouse- Web Copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/5907487a-9ab1-4c03-88bc-1f0f25e4e8c7/BSA+pt.3.png Portfolio - Morton’s Steakhouse- Web Copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/31a93a97-7720-46a1-a2d8-0ef9f95c7494/BSA+pt.+4.png Portfolio - Morton’s Steakhouse- Web Copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/5b4ac85d-dfc7-4337-ad94-e9413dbc0c0f/BSA+Pt.+5.png Portfolio - Morton’s Steakhouse- Web Copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/e5030538-ec18-4ecd-bc9d-564f4be635b6/BSA+pt.+6.png Portfolio - Morton’s Steakhouse- Web Copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/portfolio/chart-house monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/ec89ef7c-9706-4098-8522-265800ab3ec2/Movember+Charthouse+pt.+1.png Portfolio - Chart House - Landing Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/6974d51f-06d1-4703-80e7-90376b3b6565/Movember+Chart+House+pt.2.png Portfolio - Chart House - Landing Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/portfolio/later-gator-coffee monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/93ada2af-744a-4bfe-94f1-aaab2cb35b4f/Screen+Shot+2024-11-19+at+4.23.29+PM.png Portfolio - Later Gator Coffee - Newsletter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/24956546-4dd7-4bf4-b83d-229d3779f582/Screen+Shot+2024-11-19+at+4.23.47+PM.png Portfolio - Later Gator Coffee - Newsletter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/f72b78b5-eb67-47bf-a82c-034cda3e6358/Screen+Shot+2024-11-19+at+4.24.22+PM.png Portfolio - Later Gator Coffee - Newsletter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/f3d55eb3-6ec6-4f1a-9834-35f7f7771f3d/Screen+Shot+2024-11-19+at+4.24.35+PM.png Portfolio - Later Gator Coffee - Newsletter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/portfolio/restaurants-unlimited-group monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/2c22ff7d-146b-4ea2-82d3-ccfb50c74be3/Gandy+Dancer+Screenshot.jpg Portfolio - Restaurant’s Unlimited Group - In-Store Signage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/80fb3f27-2ced-4193-9528-41e9e89e76d9/Clinkerdagger+screenshot.jpg Portfolio - Restaurant’s Unlimited Group - In-Store Signage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/e4f5a754-9790-4c48-aeec-1936cf26e33c/Kincaids+Screenshot.jpg Portfolio - Restaurant’s Unlimited Group - In-Store Signage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/65e45da1-d07b-46dc-b6e6-2343fc8c2ac2/Cutters+Screenshot.jpg Portfolio - Restaurant’s Unlimited Group - In-Store Signage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/a1dd924d-d1d6-42d3-b679-0f146c241bdd/Stanley+Screenshot.jpg Portfolio - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/0e342e99-c82e-4dbe-9231-9a9e40e2290e/SG+Mishawwak+opening+email.jpg Portfolio - Salt Grass Steakhouse - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/eb1df58b-68a2-452b-ae12-8fbe38331c79/Salt+Grass+Eat+Tahoe+Article+Screenshot.png Portfolio - Salt Grass Steakhouse - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/portfolio/yak-amp-yeti monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1722813798266-1CAQZYVE7LY37HQWB6B5/Yak+and+Yeti+Private+Dining.png Portfolio - Yak & Yeti - Website Refresh https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/95332e73-780e-4599-8d90-9c83a2a5efa8/Yak+and+Yeti+location+page.png Portfolio - Yak & Yeti - Website Refresh https://www.shelbyscopystudio.com/portfolio/select-life-magazine monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1722812369778-HRUE6QBRS4R9OJ80QJD4/Summer+Escapes+sLM+2024.png Portfolio - Select Life Magazine - National Print Publication https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1722812199980-CY39JGZXKCKIP28FP76Q/Pilates+SLM+SPring+2024.png Portfolio - Select Life Magazine - National Print Publication https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1722812171845-4CXWLHL1WRL9WWKAJPJK/Easter+SLM+2024.jpg Portfolio - Select Life Magazine - National Print Publication https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1722812291353-IAOWVCMBMJCSNWPRNFLH/Eggstra+SLM+Spring+2024.png Portfolio - Select Life Magazine - National Print Publication https://www.shelbyscopystudio.com/portfolio/classpop monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/e82c9891-0572-4a36-81b3-bfa10da757c1/no-image-cp.jpg Portfolio - ClassPop- SEO Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/portfolio/cozymeal monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/f3f9988f-9faf-4fcc-983e-3c5ce9cbd2b9/cozymeal-logo.png Portfolio - Cozymeal- SEO Blogs & Product Descriptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/864a1fc8-b8d5-4de5-bc66-d7567d70be63/download.jpg Portfolio - Cozymeal- SEO Blogs & Product Descriptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/portfolio/zl0a50dngs52vhj74cqynurmxsn2j8 monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/584586d3-c7c1-4518-a652-27616f3594e4/Multiple+Landrys+logo.jpg Portfolio - Landry’s - Staff Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/ccb2e925-7186-42da-8839-d618361e1b53/landrys-multibranded-gift-card-15-60157-regular.jpg Portfolio - Landry’s - Staff Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/portfolio/pattons-steakhouse monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/e6584bf3-a5dc-435e-a1e2-caf0b1472f8c/e0551237-e2d9-4d6a-96dd-33c18fc7657d.jpeg Portfolio - Patton’s Steakhouse - Social Media Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1708207729749-7XU8BYN0GLMITIUB3RLS/Screenshot_20230721_154942_Instagram.jpg Portfolio - Patton’s Steakhouse - Social Media Marketing https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1708207835137-Q4S421OQRVAEPZLZXU3Z/Screenshot_20230721_172826_Instagram.jpg Portfolio - Patton’s Steakhouse - Social Media Marketing https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1708207760056-1TSBUE1KGILABUM3XP39/Screenshot_20230724_130748_Messages.jpg Portfolio - Patton’s Steakhouse - Social Media Marketing https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1708207803330-21ZGGTL18Z2KA0UENVOW/Screenshot_20230727_161109_Instagram.jpg Portfolio - Patton’s Steakhouse - Social Media Marketing https://www.shelbyscopystudio.com/portfolio/s33kw98wwc0bj3ndmjx6rkizvqmdv3 monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1708202662308-XYWAIG2CL3LZB5I1LE09/Screenshot_20230724_141224_Instagram.jpg Portfolio - Savoir - Social Media Management - PR - Influencer Collaborations https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1708202706893-CFOP9MQQ93WHBT941CVB/Screenshot_20230726_130104_Instagram.jpg Portfolio - Savoir - Social Media Management - PR - Influencer Collaborations https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1708202729017-QMFALQB9ZXJX2EBBZ9YN/Screenshot_20230731_173958_Instagram.jpg Portfolio - Savoir - Social Media Management - PR - Influencer Collaborations https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1708203541341-JSC2VHV8B3P4LSMOP45E/Screenshot_20230731_175211_Instagram.jpg Portfolio - Savoir - Social Media Management - PR - Influencer Collaborations https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1708203606839-I5TSNH9S6VYI296TTHHQ/Screenshot_20230804_122136_Instagram.jpg Portfolio - Savoir - Social Media Management - PR - Influencer Collaborations https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1708203753930-MNWLLRBEM7IIP6X3LTOD/Screenshot_20230807_143011_Instagram.jpg Portfolio - Savoir - Social Media Management - PR - Influencer Collaborations https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1708203838947-VZ1MW4HDHCX8MVB55HRI/Screenshot_20230816_153414_Instagram.jpg Portfolio - Savoir - Social Media Management - PR - Influencer Collaborations https://www.shelbyscopystudio.com/portfolio/5rmdm1xmowdijdiwa4ckwi8ip8przf monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1687270666587-36YVUPZQUHDFNHV36CYM/Screenshot_20230620_074758_Instagram.jpg Portfolio - Pet Paradise - Social Media Manager https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1687270696979-U5A7NCE49GQOJ9LGQACO/Screenshot_20230620_075823_Instagram.jpg Portfolio - Pet Paradise - Social Media Manager https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1687270766048-J0JGGBOVTMTD07IONPUU/Screenshot_20230620_080746_Instagram.jpg Portfolio - Pet Paradise - Social Media Manager https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1687270779764-HTL89YFUBZ7P1Z8VJHZP/Screenshot_20230620_080703_Instagram.jpg Portfolio - Pet Paradise - Social Media Manager https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1687270813455-OTMTOA0SA2B1BQP81ROM/Screenshot_20230620_080649_Instagram.jpg Portfolio - Pet Paradise - Social Media Manager https://www.shelbyscopystudio.com/portfolio/blog-post-title-one-cj56y monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1666806887506-N13FOT2W1GV8I97F29QZ/unsplash-image-rtfxqOvI2-w.jpg Portfolio - 10 Benefits Of Raw Shea Butter For Skin It is important to note that all the benefits listed mainly apply to raw unrefined Shea butter. When Shea is refined it loses up to 75% of the naturally occurring vitamins that make it work so effectively. Refined Shea undergoes a deodorizing and bleaching process to get it shelf-ready, which effectively neutralizes a lot of its beneficial properties. Now that we know what makes shea butter work we can discuss the many benefits it provides us with. https://www.shelbyscopystudio.com/portfolio/blog-post-title-four-jfrwl monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/d7eed4f7-9513-439a-bca1-899721273898/unnamed%281%29.png Portfolio - Email Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/b7598614-9633-4bd9-b092-b2c5f372fcae/unnamed.jpg Portfolio - Email Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/e73f0257-cd94-4683-8995-95a517e7a6fe/unnamed%282%29.png Portfolio - Email Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/portfolio/category/Content monthly 0.5 https://www.shelbyscopystudio.com/portfolio/category/Spec+Ad monthly 0.5 https://www.shelbyscopystudio.com/blog daily 0.75 2026-02-23 https://www.shelbyscopystudio.com/blog/can-you-copyright-ai-generated-content monthly 0.5 2026-02-23 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1771807319597-OQKZX07J0PL2OAP4N8VQ/unsplash-image-9XfSFjcwGh0.jpg Copy Tips - Can You Copyright AI-Generated Content? - That’s the narrative floating around LinkedIn. But after listening to an episode of the Build Your Copywriting Business featuring agency owner Amber Smith, I found myself thinking about a different question entirely: If you use AI to create something… do you actually own it? https://www.shelbyscopystudio.com/blog/what-working-on-geo-taught-me-about-writing-healthcare-content-parents-can-trust monthly 0.5 2026-01-26 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1769466973650-FB75XCLA0SPEQ0SLM4VB/unsplash-image-5zp0jym2w9M.jpg Copy Tips - What Working on GEO Taught Me About Writing Healthcare Content Parents Can Trust This matters for every company, but it is especially important in healthcare, where trust and understanding are essential. https://www.shelbyscopystudio.com/blog/suns-out-sales-down-how-to-capture-attention-during-the-summer-slump monthly 0.5 2025-07-08 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/dce9d343-a724-4cb4-b2f6-30c1884dc85d/IMG_6948_Facetune_11-06-2020-16-21-02.jpg Copy Tips - Sun’s Out Sales Down: How to Capture Attention During the Summer Slump But here’s the good news: this dip doesn’t have to be a dead end. With the right summer marketing strategies, you can keep your business top of mind, even while your customers are living their best vacation lives. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/a119cd67-e2be-4246-bc71-27d0dcfa3817/Summer+Slump+Blog+Chart+.png Copy Tips - Sun’s Out Sales Down: How to Capture Attention During the Summer Slump - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1752004816316-YHQK4YR2WS6K15CCBL4H/unsplash-image-ZCRtfop2hZY.jpg Copy Tips - Sun’s Out Sales Down: How to Capture Attention During the Summer Slump - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/blog/29-years-29-projects-my-favorite-copywriting-work-so-far monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/2cb3abd1-3bab-4586-8ca4-0ad0fb72579a/Screen+Shot+2025-06-26+at+4.02.26+PM.png Copy Tips - 29 Years, 29 Projects: My Favorite Copywriting Work (So Far) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/66812eb3-9119-4928-b740-82122b65fddd/screencapture-mail-google-mail-u-0-2025-06-25-16_09_05.jpg Copy Tips - 29 Years, 29 Projects: My Favorite Copywriting Work (So Far) Why It’s A Fave: This campaign had such an intriguing, classic steakhouse feel. I was inspired by the secrecy of prohibition era speakeasies and drew on that when concepting this campaign. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/f24eb27c-4071-47d2-b2af-adc8c9cf419d/screencapture-mail-google-mail-u-0-2025-06-26-13_26_27.jpg Copy Tips - 29 Years, 29 Projects: My Favorite Copywriting Work (So Far) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/9c1aa581-7ff3-48d0-a4b1-df1a2f2b5d3f/screencapture-mail-google-mail-u-0-2025-06-25-16_17_23.jpg Copy Tips - 29 Years, 29 Projects: My Favorite Copywriting Work (So Far) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/04c52156-b9f0-445c-9e4a-2ecf39a950e6/Screen+Shot+2025-06-26+at+1.38.45+PM.png Copy Tips - 29 Years, 29 Projects: My Favorite Copywriting Work (So Far) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/aefb1e88-106b-4cc0-9b4b-4df651f24125/2445695+RUI+Private+Dinning+Lobby+Sign+-+Stanley+v3.png Copy Tips - 29 Years, 29 Projects: My Favorite Copywriting Work (So Far) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/e03023e4-d44f-478a-b905-17bc7aa20482/Screen+Shot+2025-06-26+at+3.14.48+PM.png Copy Tips - 29 Years, 29 Projects: My Favorite Copywriting Work (So Far) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/23cbbf56-5f66-495f-80c6-ce9d4a07b780/Screen+Shot+2025-06-26+at+3.19.21+PM.png Copy Tips - 29 Years, 29 Projects: My Favorite Copywriting Work (So Far) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/565d2e42-df7d-405d-a793-b8396aae5306/Screen+Shot+2025-06-26+at+3.25.16+PM.png Copy Tips - 29 Years, 29 Projects: My Favorite Copywriting Work (So Far) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/190c4696-a5a2-422b-a942-2e4f3902bccd/Salt+Grass+Eat+Tahoe+Article+Screenshot.png Copy Tips - 29 Years, 29 Projects: My Favorite Copywriting Work (So Far) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/01e2a5c5-190f-4db5-bb2f-0e3646d5fa83/Screen+Shot+2025-06-26+at+12.07.13+PM.png Copy Tips - 29 Years, 29 Projects: My Favorite Copywriting Work (So Far) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/ee8efb87-ec99-4dae-880f-fcf123d27cde/Screen+Shot+2025-06-26+at+3.06.29+PM.png Copy Tips - 29 Years, 29 Projects: My Favorite Copywriting Work (So Far) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/blog/what-a-journalism-school-trick-taught-me-about-high-converting-copy monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/722f2417-0f4d-46d9-a5b3-e2bf510cf93a/Inverted_pyramid_2.svg.png Copy Tips - What a Journalism School Trick Taught Me About High-Converting Copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1750369695663-I9COFF0PS993H98CQ51V/unsplash-image-biX8sBfNcPc.jpg Copy Tips - What a Journalism School Trick Taught Me About High-Converting Copy - Why Houston Small Businesses Should Care If you’re doing your own marketing, or working with a Houston copywriter like me, this structure is a great way to keep your messaging focused and effective. It’s especially helpful when you’re competing for attention in a busy local market. https://www.shelbyscopystudio.com/blog/10-proven-marketing-strategies-for-gyms-yoga-studios-and-wellness-businesses-in-houston monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1747776115867-IK39B2WD85MKPXAJQH2J/unsplash-image-nqUHQkuVj3c.jpg Copy Tips - 10 Proven Marketing Strategies for Gyms, Yoga Studios, and Wellness Businesses in Houston - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1747776178606-T5KLK8YEOF9UP3WMGNCL/unsplash-image-IBlWVIGnXag.jpg Copy Tips - 10 Proven Marketing Strategies for Gyms, Yoga Studios, and Wellness Businesses in Houston - Copy Tip! Write like you speak. Keep emails friendly, helpful, and on-brand. https://www.shelbyscopystudio.com/blog/the-psychology-of-graduation-how-to-appeal-to-emotion-in-seasonal-marketing monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1747080953903-L7SXIQI7J5BELY09HKUF/unsplash-image-m7yOJx0ALME.jpg Copy Tips - The Psychology of Graduation: How to Appeal to Emotion in Seasonal Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/blog/why-i-dont-have-a-niche-as-a-copywriter-and-why-thats-a-good-thing-for-houston-businesses monthly 0.5 2025-04-30 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1746046029587-C5JO9JOCQ3RCVCSY8O3T/unsplash-image-hGV2TfOh0ns.png Copy Tips - Why I Don’t Have a Niche as a Copywriter — And Why That’s a Good Thing for Houston Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/blog/sustainability-sells-why-eco-conscious-brands-win-consumer-loyalty monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/c3a87e66-9979-4525-a2fb-a202f3f7a0aa/unsplash-image-4rDCa5hBlCs.jpg Copy Tips - Sustainability Sells: Why Eco-Conscious Brands Win Consumer Loyalty - The Eco-Conscious Consumer: A Force to Be Reckoned With Today’s consumers aren’t just shopping, they’re voting with their wallets. According to NielsenIQ: 78% of U.S. consumers say sustainability is important. 66% are willing to pay more for sustainable products. 1 in 3 Gen Z and Millennials have boycotted a brand over sustainability issues. https://www.shelbyscopystudio.com/blog/top-seasonal-marketing-opportunities-for-businesses-in-april-creative-ideas-for-spring-success monthly 0.5 2025-04-09 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1744234587436-7PQWZYJDJLZOAER5LR5J/unsplash-image-G9eNtqRDupM.jpg Copy Tips - Top Seasonal Marketing Opportunities for Businesses in April: Creative Ideas for Spring Success Discover the best April marketing strategies and seasonal opportunities in April, along with fresh ideas to help your business thrive. Let’s dive in and get started! https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1744234651812-QI95MBENLD8E1AJYCJ93/unsplash-image-5gXUVw2BfD4.jpg Copy Tips - Top Seasonal Marketing Opportunities for Businesses in April: Creative Ideas for Spring Success - Marketing Ideas: Easter-Themed Sales: Create special Easter promotions with limited-time discounts or special bundles. For example, a spa could offer an “Easter Egg of Wellness” package that includes mini treatments wrapped in pastel colors and tucked inside decorative eggs. https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1744234731460-4PEL7KIEND51YIZRWL3P/unsplash-image-TFcPX7v5OYQ.jpg Copy Tips - Top Seasonal Marketing Opportunities for Businesses in April: Creative Ideas for Spring Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyscopystudio.com/blog/how-2025-tariffs-affect-small-business-marketing-strategies-to-adapt-and-stay-competitive monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1743783809757-D1708KBJKTF5M6TGL8T0/unsplash-image--2vD8lIhdnw.jpg Copy Tips - How 2025 Tariffs Affect Small Business Marketing: Strategies to Adapt and Stay Competitive - You might already know that tariffs are taxes on imported goods, but did you know they can also throw a serious curveball into your marketing strategy? Yep, those extra costs from tariffs can make it a little trickier to keep customers happy, but with the right marketing moves, you can totally turn this situation into an opportunity for growth. Let’s break down how tariffs are shaking up the small business world and discover some free marketing strategies that’ll help you keep your business rocking—no matter what the economy throws at you. https://www.shelbyscopystudio.com/blog/how-a-copywriter-can-help-small-businesses-boost-marketing-seo-and-social-media-success monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1742853679130-THB7E060COQELM63W6UB/unsplash-image-w8RXdYOmEFQ.jpg Copy Tips - How a Copywriter Can Help Small Businesses Boost Marketing, SEO, and Social Media Success But what exactly can this writing wizard offer your small business, and where should you not expect them to work their magic? Let’s break it down in a way that’s interesting and useful to get your small businesses marketing plan sorted once and for all. Grab your coffee, and let’s dive into what a copywriter can and can’t do for your business. https://www.shelbyscopystudio.com/blog/top-marketing-mistakes-restaurants-make-and-how-a-houston-copywriter-can-help-you-avoid-them monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1742247745561-M1EE7OWB50LI7SFX30CK/unsplash-image-N_Y88TWmGwA.jpg Copy Tips - Top Marketing Mistakes Restaurants Make and How a Houston Copywriter Can Help You Avoid Them - Uncover the most common marketing mistakes restaurants make, debunk some overused clichés, and discover tips on how to take your restaurant’s marketing strategy to the next level. Whether you’re working with a copywriter in Houston or handling the campaigns yourself, this guide will help you avoid the marketing pitfalls that could be holding your restaurant back. https://www.shelbyscopystudio.com/blog/why-email-marketing-beats-social-media-for-small-business-growth monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1741642109852-QCYWV005BWFF3WAU5H2W/unsplash-image-tMI2_-r5Nfo.jpg Copy Tips - Why Email Marketing Beats Social Media for Small Business Growth - If you’re looking for email copywriting services for small businesses, this guide will show you why email campaigns can deliver better results compared to social media strategies. https://www.shelbyscopystudio.com/blog/8-reasons-why-its-better-to-use-a-freelance-copywriter-over-a-marketing-agency-in-houston monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1740782249520-FFJIIMBB8GQ6Y4ETH2HZ/unsplash-image-FHnnjk1Yj7Y.jpg Copy Tips - 8 Reasons Why It's Better to Use a Freelance Copywriter Over a Marketing Agency in Houston When it comes to creating compelling content for your brand, choosing the right professional to handle your copywriting needs is crucial. Many businesses are torn between hiring a freelance copywriter or working with a marketing agency. If you’re based in Houston, you may wonder: “What’s the best option for my business—freelance copywriters in Houston or a marketing agency in Houston?” This post will explain why hiring a freelance copywriter is often the better choice and how it can provide more flexibility, cost-effectiveness, and tailored solutions compared to working with a traditional marketing agency. https://www.shelbyscopystudio.com/blog/the-power-of-a-brand-guide-why-your-business-needs-one monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1738360940903-VE68JY79RZH8J3EG2RF1/unsplash-image-MNd-Rka1o0Q.jpg Copy Tips - The Power of a Brand Guide: Why Your Business Needs One - Imagine walking into a Starbucks and seeing their iconic green logo in pink. Or visiting Apple’s website only to find a cluttered, inconsistent design with multiple font styles and color schemes. Would you trust these brands as much as you do now? Probably not. That’s the power of consistency in branding—and that’s where a brand guide comes in. https://www.shelbyscopystudio.com/blog/blog-post-title-one-f4kpp monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1736879017856-TZI4UEA1GXNIW2G39OV0/unsplash-image-q10VITrVYUM.jpg Copy Tips - Why Your Small Business Needs a Copywriter (And Why It’s the Best Decision You’ll Ever Make) - Find A Local Copywriter https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1736879151229-9KF52QIFS1PI5S1ILRJM/unsplash-image-qvWnGmoTbik.jpg Copy Tips - Why Your Small Business Needs a Copywriter (And Why It’s the Best Decision You’ll Ever Make) - Why Go Local? The Perks of a Houston Copywriter Sure, you could hire a copywriter from anywhere. But working with a local pro like me has some serious perks: https://www.shelbyscopystudio.com/home daily 1.0 2026-01-18 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/387a3a3d-8667-4b55-b44c-cdda4556bb59/Saltgrass+Logo.jpg Home https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/6a7a0c04-e110-4451-b5eb-b64e263c1e6a/Rainforest+logo.jpg Home https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/2b356e0b-c701-4f92-ae8e-4f981d30d94f/Joes+Crab+Shack+logo.jpg Home https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/96ee8da1-1cca-49a1-8cd1-7ea47138a789/The+Post+Oak+logo.jpg Home https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1697414359919-N0AKJOK2WOTD3S9QGMGN/Savoir+Logo+Not+Transparent.png Home https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/d7eed4f7-9513-439a-bca1-899721273898/unnamed%281%29.png Home https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/e2f05875-6682-4cf5-ba73-760fb73d624e/chart_house.jpg Home https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/95b397c8-4750-4ec5-8ba2-00986b8de449/Huntting+Inn+logo.png Home https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/6d087631-e00a-4074-a482-33f0f1bc9af7/bubba-gump-shrimp-co-logo-vector-xs.png Home https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/7b62bd9a-395c-4607-a107-d9043edfacc6/cozymeal-meal-nopicture_vbrerv.jpg Home https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/e82c9891-0572-4a36-81b3-bfa10da757c1/no-image-cp.jpg Home https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/5dec6122-9a92-409d-99f3-8dfdc1aefec4/5-Star+Review.png Home https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/5dec6122-9a92-409d-99f3-8dfdc1aefec4/5-Star+Review.png Home https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/5dec6122-9a92-409d-99f3-8dfdc1aefec4/5-Star+Review.png Home https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/5dec6122-9a92-409d-99f3-8dfdc1aefec4/5-Star+Review.png Home https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/5dec6122-9a92-409d-99f3-8dfdc1aefec4/5-Star+Review.png Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/9d48a428-fcff-42ed-8245-25042588d094/imgg-demo-Zr0XVdxX.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/0a46af00-18be-406f-9603-fefc97e10dda/imgg-demo-hNKPmLKj.png https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/9a43e023-038d-4dfc-b227-fb314e22c65d/1bcc339f-7748-42f9-97ca-724ab0dd5557.jpg https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/1751491779040-IYXYDEEKNWWWFQEZYPL8/unsplash-image-nME9TubZtSo.jpg https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/9b55e1b3-be32-451a-a17d-0ce6b7160b0a/Student+Story+Design-11.jpg Home I shared how I turned a journalism degree into a copywriting career on the Build Your Copywriting Business podcast — what worked, what didn’t, and what I’d do differently. https://www.shelbyscopystudio.com/about-us daily 0.75 2026-01-18 https://images.squarespace-cdn.com/content/v1/633733eb037bcc338cdbf5a9/f28abe1e-4304-4bb6-a737-ac5d29df05ae/Student+Story+Design-11.jpg https://www.shelbyscopystudio.com/contact daily 0.75 2025-05-15